Digital Discovery

Course Details

Your brand is often how people first form an impression of your business. How your brand looks, tastes, smells and sounds makes a big impact on the decision making process of existing and potential customers.

With over two decades of experience in branding and identity, we’ve worked across branding projects for businesses of different shapes and sizes, covering a wide range of industries.

Our one day brand planning workshop draws on our team’s collective expertise – taking you through a step-by-step process to assess how you can make sure you have an effective brand that customers respect and want to come back to time and time again.

Here’s what we cover:

Following the workshop, you will receive a detailed report of the findings to support your future marketing communications activities.

Client Takeaways

Our Digital Discovery workshop will address a range of important topics relating to your target audience(s).

This includes answering important questions such as; What are personas? What is our key customer segment? Who are our personas? What are the typical behaviours of those different segments? Which digital channels do they use?

Through a process called persona immersion, this workshop will allow you to outline your key customer segment and your core personas in order to truly understand how you can better target people through digital marketing.

Following the workshop, our team will compile a full report containing a summary of their key customer segment(s), their persona(s), key recommendations going forward and how The Dairy could support with implementing those recommendations in the future.

To find out more and to book one of our workshops for your brand,
email hello@thedairyagency.co.uk.